Who is expected to send the first message on Coffee Meets Bagel?

Traditionally, on the dating app Coffee Meets Bagel, it is expected that men take the initiative to send the first message. Once a match has been made, which occurs when both individuals have expressed interest in one another's profiles through the app’s system, men typically have 24 hours to initiate a conversation with their "bagel." If the man does not reach out within this timeframe, the opportunity to connect may be lost unless they are given another chance through certain features or subscriptions offered by the app. This approach is designed to encourage prompt communication and engagement between matched users.