COFFEE MEETS BAGEL

OVERVIEW

Coffee Meets Bagel (CMB) is a dating platform founded in 2012 by three entrepreneurial sisters in San Francisco. Designed to counteract the endless swiping and casual connections that saturate the online dating market, Coffee Meets Bagel aims to attract young professionals seeking meaningful relationships. By employing a combination of algorithmic and human curation, users receive quality matches (or "bagels") every day at noon, which facilitates thoughtful engagement among those who are serious about finding a long-term partner. This model appeals to individuals who are looking for a more curated, efficient dating experience. Coffee Meets Bagel offers a freemium model where users can sign up and get matches for free, but to enhance their experience, they can purchase a premium subscription. The premium features include read receipts, activity reports on potential matches, and additional 'beans' (the in-app currency) which can be used for extra likes or to send messages to someone who hasn't liked you back yet. Premium memberships vary in cost but generally range from $20 to $35 per month, depending on the duration of the subscription. Users may also purchase beans separately, which gives flexibility to access premium features without a full subscription.