What is Toluna?

Toluna is a global online community-based platform that empowers individuals to express their opinions and influence brands through surveys and market research participation. It's a space where members can engage in various studies on consumer products, services, and trends, providing valuable insights for businesses looking to understand customer preferences and behaviors. As participants share their views, they also earn rewards which might include points redeemable for vouchers or gift cards, thus making the process mutually beneficial. Companies utilize the gathered data to make informed decisions about product development, marketing strategies, and overall customer engagement, while members of Toluna enjoy the opportunity to influence the products and services they use day-to-day.