TOLUNA

OVERVIEW

Toluna, founded in the early 2000s, was created with the aim of providing a platform where opinions are valued and can influence global market trends. It caters to individuals who want to have a say in product development and services by participating in market research surveys. Users often include market researchers, consumer insights professionals, and everyday consumers interested in voicing their opinions. Toluna helps its users achieve their goals by offering them a way to influence future products and services while also earning rewards. This makes it not only a tool for gathering insights but also an engaging way for users to make an impact on brands and companies. The costs associated with using Toluna are primarily on the business or researcher side, who might use the platform to conduct surveys and gather consumer insights. For these users, Toluna offers various subscription or service-based pricing models depending on the breadth and depth of the information and data analytics they require. As for the individual survey participants, joining Toluna is free, and they can actually earn points through survey participation. These points can be redeemed for rewards such as gift cards or cash, making it a cost-effective way for consumers to voice their opinions and influence product development.