What are Toluna surveys?

Toluna surveys are part of an online platform offered by Toluna Group, a leading provider of consumer insights based on the global digital market research. The company, founded in 2000, integrates the voice of the consumer into data-driven decision making for companies and brands through its expansive community of millions of members across the globe. Members of Toluna’s community participate in surveys and provide valuable opinions and feedback on various products and services, contributing to market research. In return, they receive rewards such as points that can be redeemed for gift cards or cash. This process aids businesses in understanding their markets better and helps refine their strategies or adjust their product offerings according to real-world feedback.