Is Toluna a legitimate platform, or is it a scam?

Toluna is a legitimate online survey and market research platform that connects businesses looking for consumer insights with individuals willing to provide opinions on various products and services. Established in the early 2000s, Toluna allows users to earn rewards such as gift cards or cash payments for their participation in surveys. The platform operates across numerous countries and has millions of members worldwide, which further establishes its credibility. While some users may occasionally have concerns about the frequency of survey availability or the redemption process for rewards, it is common for opinions on such matters to vary among participants. However, the general consensus is that Toluna is a reputable company within the industry of market research.