HAPPN

OVERVIEW

Happn was launched in 2014 as a unique entrant into the world of dating apps, distinguishing itself with a location-based structure that matches users specifically with those they have crossed paths with in real life. This concept was rooted in the idea of recreating the serendipity of real-life encounters in a digital platform, thus targeting individuals eager to connect romantically with people they may encounter daily but haven't had the opportunity to interact with. Users of Happn are typically urban, busy individuals who appreciate the chance to connect with others they’ve physically crossed paths with, therefore enhancing the likelihood of finding compatible matches based on shared routines and locales. Happn offers a freemium model where the app is free to download and use, but users have the option to purchase "Hellos" which are essentially credits that can be used to initiate contact with other users more directly and effectively. There are also premium subscriptions available that offer additional features such as seeing who has liked your profile, invisibility mode, and the ability to send up to 10 Hellos per day. The cost of these premium features varies depending on the duration of the subscription plan chosen, providing flexibility for the user’s needs and budget.