GOOGLE OPINION

OVERVIEW

Google Opinion Rewards, launched by Google, is a digital survey platform designed to collect feedback from users on various topics and products. The primary purpose of founding this service was to assist developers and companies in gaining valuable consumer insights, which in turn help in enhancing product offerings and targeting efforts. The service is utilized by a wide range of individuals who wish to earn rewards in exchange for their opinions. Users, particularly those interested in influencing product development or marketing while earning small financial incentives, find this platform useful. It aligns their desire to have a say in future products and services with the opportunity to gain rewards, making it a mutually beneficial solution. The cost of using Google Opinion Rewards is virtually non-existent for the users who participate in the surveys. Users can download the app for free and start receiving surveys, which upon completion, reward them with credits. These credits can be used for purchases on Google Play Store or can be converted into PayPal credits, depending on the user's region. Conversely, companies looking to gather insights do so at a cost, which varies depending on the complexity and reach of the surveys they wish to deploy. However, detailed pricing for these services is typically customized and requires direct engagement with Google to ascertain.