What motivates women to use Ashley Madison?

Women are motivated to use Ashley Madison for various reasons, many of which center around seeking emotional or sexual fulfillment that they may feel is lacking in their current relationships. The platform offers a discreet way for them to explore new relationships or experiences without the pressure of social judgment. For some women, the excitement of an affair and the novelty it brings can reignite a sense of passion and adventure. Others might be searching for companionship or someone who understands their specific situation, particularly if they've encountered difficulties in their marriage or long-term relationships. Additionally, women may appreciate the control and anonymity that Ashley Madison provides, allowing them to step outside societal expectations and norms safely and privately.