Why did Pornhub choose purple as its brand color?

Pornhub chose purple as its brand color because purple has complex connotations that align well with the site's intended image and purpose. Traditionally, purple is often associated with royalty, luxury, and exclusivity due to its historical rarity and costliness to produce as a dye. At the same time, it conveys a sense of mystery and sophistication, which can be seen as fitting for a platform providing adult entertainment. Moreover, in modern color psychology, purple is also seen as a color that can evoke creativity, imagination, and sexuality—traits that Pornhub might aim to project in its branding. The choice of purple helps set Pornhub apart from other sites, making it memorable and instantly recognizable while establishing an aesthetic that is both distinctive and evocative.