Why does Pornhub offer free content?

Pornhub offers free content as a part of its business model to attract a large user base, drive traffic to their site, and maximize ad revenue. By providing a vast library of adult content at no cost, it entices users who may not be willing or able to pay for such content, thereby increasing their visitor numbers and page views. These metrics are crucial for selling advertising space; the more visitors and engagement they have, the more they can charge advertisers who want to reach Pornhub's audience. Furthermore, offering free content also serves as a marketing tool for their premium services, where users can pay for additional features, exclusive content, or an ad-free experience. The free content acts as a teaser, giving users a taste of what is available and potentially encouraging them to upgrade to those premium offerings.