What is the reason behind naming the website "Ashley Madison"?

The website Ashley Madison drew its name from a clever blend of two popular feminine names, "Ashley" and "Madison." These names were among the most popular names for baby girls at the time the company was established. The selection of these names was largely due to their commonality and the sense of anonymity they could provide to users. This was particularly strategic because Ashley Madison is a service designed for individuals seeking discreet extramarital relationships, and the use of typical, non-descript first names minimized attention and helped maintain an air of secrecy for its user base. The brand identity was thus crafted to resonate with the discretion and anonymity that potential members might desire when considering the use of the platform's services.