Why does Ashley Madison have high membership or usage costs?

Ashley Madison's high membership or usage costs are primarily designed to establish a certain level of commitment and discretion among its user base. The platform caters to a niche market – individuals looking for extramarital affairs or discreet relationships – and aims to provide a secure and private environment for its members. The higher cost acts as a barrier to entry, potentially deterring those who are not serious about the service’s offerings. Furthermore, the pricing structure helps the company to maintain robust privacy features and security measures, which are crucial for protecting users' identities and personal information in light of the sensitive nature of the relationships being sought. Additionally, the higher fees can contribute to an air of exclusivity and quality services that some users might find appealing when seeking confidential connections through online dating platforms.