What is the concept behind the dating site WhatsYourPrice?

WhatsYourPrice is a unique online dating platform that revolutionizes the process of meeting potential matches by incorporating a bidding system. The concept centers around users making or receiving bids to go on first dates, thereby establishing an upfront agreement that incentivizes the arrangement of the date. Essentially, generous members "bid" to win the opportunity to take attractive members out on a date. This approach treats the dating experience as a mutually beneficial transaction. By putting a monetary value on the exchange, WhatsYourPrice aims to cut through the typical online chatter and directly engage users in the dating market, simplifying and expediting the path from introduction to date.