What is Ipsos i-Say and how does it work?

Ipsos i-Say is a market research platform offering individuals the opportunity to participate in surveys and share their opinions on various products, services, and topics. Members of Ipsos i-Say join the community for free and accumulate points by completing online surveys that match their demographic profiles and interests. These points can be redeemed for rewards such as gift cards, cash via PayPal, or charity donations. The platform harnesses member feedback to provide insights to businesses and organizations looking to understand consumer trends and preferences. Ipsos i-Say aims to establish a mutually beneficial environment where members' voices contribute to shaping the marketplace while they receive compensation for their valuable input.