What happened to the Premium service offered by Pornhub?

In late 2020, following allegations around the presence of illegal content, Pornhub revamped its policies and operations, leading to significant changes in its Premium service. As part of this overhaul, the platform implemented stricter content verification processes, which included suspending all previously allowed user uploads that were not from verified content creators. This pivot meant that only users who have gone through Pornhub's verification process could upload videos, significantly reducing the volume of new content on both the free and Premium sides of the site. Additionally, Pornhub made its Premium subscription free for a period of time to encourage people to stay home during the early stages of the COVID-19 pandemic as a public health measure, which impacted how users engaged with the service.