Why have Farmers Only commercials stopped airing or become less prevalent?

Farmers Only, a dating website tailored towards individuals in the agricultural community, experienced peak popularity and marketing presence several years ago when it was a newer service seeking to establish brand recognition. As with many advertising campaigns, the intensity of commercial airings often reduces over time as the brand becomes well-known, and the target audience has been reached. Farmers Only likely adjusted its marketing strategies based on various factors including membership growth, marketing budget allocation, and shifts in media consumption patterns, such as the rise in streaming services where traditional commercials are less prevalent. Additionally, advertising trends ebb and flow; after an initial push for awareness and user acquisition, companies might pivot towards other engagement methods like social media or content marketing that can be more cost-effective and better targeted to reach their audience.