What are "collect messages" on Ashley Madison?

"Collect messages" on Ashley Madison refer to a system where the receiver pays to open a message from another user. Ashley Madison operates on a credit-based model, and when a member receives a collect message, they must use their purchased credits to unlock and read the message. This mechanism is one of the ways the platform monetizes its services, especially targeting members with high engagement who are ready to invest in continuing conversations and potential relationships facilitated by the site. This feature underscores the importance for users to be selective about which messages they choose to open, given that each action has a cost associated with it.