What is the difference between River and Swan Bitcoin services?

River and Swan are two distinct Bitcoin services designed to facilitate the acquisition and management of digital assets. River, known for its comprehensive suite of services, offers real-time trading for individuals seeking an immediate exchange of fiat currency to Bitcoin and a variety of other cryptocurrencies. This platform caters to both beginners and experienced investors with features such as user-friendly interfaces, advanced charting tools, and dedicated advisors for high-net-worth clients. On the other hand, Swan specializes in Bitcoin-only services with a strong emphasis on simplicity and education. It encourages users to adopt a long-term investment approach through automatic recurring purchases, a strategy known as dollar-cost averaging. Swan's primary focus is on easing the process of regularly accumulating Bitcoin, making it particularly appealing for those new to investing in digital assets or who prefer a more hands-off approach to growing their Bitcoin holdings steadily over time.