How much does an Oura Ring cost?

The Oura Ring, recognized for its advanced features in sleep and activity tracking, is available in a range of prices, often determined by the collection or material selected. Typically, their cost begins at around $299 for the standard models, such as those from the Balance or Heritage collections, made with a durable titanium frame and available in different colors like silver, black, stealth, or gold. Depending on customization options and any additional premium designs or materials such as diamonds, the price can escalate to upwards of $999. Additionally, Oura offers subscription services for in-depth insights and guidance, which may involve an extra monthly expense. It's advisable to check the current pricing on their official website or authorized retailers for the most up-to-date information as prices can shift due to sales, new product launches, or updates to the product line.