What is John Goodman's association with FanDuel?

John Goodman is associated with FanDuel as a celebrity endorser. He has appeared in their advertising campaigns, most notably in commercials for the FanDuel Sportsbook. In these spots, Goodman plays the role of a character who embodies the concept of someone's inner wisdom or conscience, guiding them through their betting experience with humor and personality. This collaboration allows FanDuel to leverage Goodman's relatability and comedic talent to engage with their audience and promote their sports betting platform, aiming to differentiate themselves in a competitive market.