Is the dating site Farmers Only intended as a joke?

Farmers Only is a legitimate online dating site launched in 2005 that caters specifically to individuals who live in rural areas, are interested in agriculture, or have a passion for the country lifestyle. While its catchy slogan, "City folks just don't get it," adds a humorous twist to the service, the website serves as a serious platform to help connect people who share similar values and interests related to farming and country living. The site's purpose is to provide a niche dating environment where farmers, ranchers, and those who appreciate rural life can find potential partners who understand the unique challenges and joys of that lifestyle.