How popular is Facebook Dating?

Facebook Dating has garnered a notable user base since its launch in September 2019, primarily leveraging the extensive user network of its parent social platform. It competes with established dating apps like Tinder, Bumble, and Hinge, but Facebook Dating distinguishes itself by integrating deeper functionalities of the social media site to create potential matches. Its popularity varies regionally and is influenced by cultural attitudes towards online dating and the prevalence of other dating platforms. While it hasn't overtaken the market leaders in the dating app industry, Facebook Dating offers unique features such as Secret Crush and the ability to connect with people who have similar interests through events and groups, which keeps it relevant for users looking for more integrated social networking experiences.