What is the price of the Oura Ring?

The price of the Oura Ring varies depending on the model and material chosen. As of the last update, the cost for their entry-level Balance or Heritage models starts at around $299. For those desiring a more premium material, such as stealth or gold finishes, the price might rise substantially, often reaching prices of over $400. Additionally, special editions or collaborations could have different pricing structures. It’s also worth noting that Oura occasionally updates its pricing, so for the most current information, potential buyers should refer to Oura's official website or authorized retailers.