How does the Ipsos i-Say survey platform operate?

The Ipsos i-Say survey platform operates as an online research service where registered members participate in surveys and earn rewards for providing their opinions. Members receive invitations to complete surveys that match their demographic profile, ensuring relevant insights into various products, services, and societal topics. Upon completing a survey, members accumulate points that can later be redeemed for a range of rewards such as gift cards, cash via PayPal, or charitable donations. Ipsos i-Say employs a user-friendly interface to facilitate survey participation, and it provides a secure environment where members’ privacy is respected. As part of Ipsos, one of the world’s leading market research firms, i-Say contributes valuable data to businesses and organizations seeking to understand public attitudes and behaviors.