How does the Blue Apron meal delivery service operate?

Blue Apron operates as a subscription-based meal delivery service that delivers pre-portioned ingredients with recipes to customers' doorsteps. Each week, users can select meals from a changing menu according to their dietary preferences and the number of servings required. Blue Apron then sources high-quality, often sustainably sourced ingredients, portions them to reduce food waste, and packages them with easy-to-follow recipe cards. These ingredients are typically seasonal and sometimes include exclusive offerings that aren't widely available elsewhere. Meals cover a range of cuisines and dietary needs while also focusing on simplicity and ease of preparation, catering to both novice cooks and those with more experience in the kitchen. The service aims to provide a convenient solution for busy individuals looking to cook fresh homemade meals without the hassle of meal planning or grocery shopping.