What is the billing method used by Ashley Madison?

Ashley Madison, a service tailored for people looking for discreet relationships, primarily utilizes a credit-based system for billing. Instead of the typical monthly subscriptions found in many dating platforms, members buy credits which they then use to initiate contact with other users or take advantage of various features on the site. This model provides a flexible form of consumption where users pay primarily for the services they use. The more credits purchased at once, the lower the cost per credit and hence the platform encourages bulk purchases for better value. This system is particularly suited for Ashley Madison's target audience who may not require frequent use of the service over extended periods, thus offering the privacy and discretion its users often seek.