What is the system for using credits on Ashley Madison?

Ashley Madison operates under a credit system, where users purchase credits to initiate conversations and access certain premium features. Rather than a subscription model, the platform uses these credits as a form of currency on the site. Men typically need to pay for credits to send messages, initiate chats, or utilize the website's various communication tools. Women can access many of these features without charge, including initiating conversations. The amount of credits required for different actions varies, with some actions costing more credits than others. This microtransaction system offers flexibility, allowing users to pay only for the services they use rather than committing to a monthly subscription fee.