Did Rocket Mortgage acquire Quicken Loans?

Rocket Mortgage did not acquire Quicken Loans; rather, the opposite is true. Quicken Loans is the parent company and one of the largest overall retail lenders in the United States. In 2015, Quicken Loans introduced Rocket Mortgage, which is a service of Quicken Loans that operates as an online mortgage lending platform. It is designed to simplify the home loan process for consumers, allowing them to apply for loans entirely online. The brand "Rocket Mortgage" has become so prominent that Quicken Loans even started using it as part of its name in consumer-facing branding. However, the corporate structure remains such that Rocket Mortgage is a subsidiary of Quicken Loans, not its acquirer.