Which is better, Costco Complete ID or Identity Guard for identity protection?

When deciding between Costco Complete ID and Identity Guard for identity protection, the choice hinges on one's personal needs and preferences. Costco Complete ID offers a comprehensive monitoring plan at a discounted rate exclusively for Costco members, which includes credit monitoring from all three major bureaus, social security number alerts, and financial account protection. It is an excellent option for those already shopping at Costco who want to combine their shopping benefits with identity protection. On the other hand, Identity Guard, powered by IBM Watson artificial intelligence, presents a more technologically advanced solution with features including personal threat intelligence and dark web monitoring. Its proactive alerts system and the use of AI to analyze and process risks can be particularly appealing for those who prioritize cutting-edge technology in their consumer products. Therefore, the decision between the two should be based on individual priorities such as pricing tied to Costco membership or advanced AI-driven features.