Why can't I find the Apple TV app on my Samsung TV?

If the Apple TV app isn't appearing on a Samsung TV, it could be due to a few different reasons. First, it's important to ensure that the Samsung TV is compatible with the Apple TV app since not all models support it; typically, only more recent models from 2018 onwards do. Secondly, the firmware of the television might be outdated. To resolve this, one should check for any available software updates in the TV settings and install them if necessary. Additionally, it could be a regional availability issue as the Apple TV app isn't offered in all countries or regions. Lastly, there may also be a temporary glitch with the Samsung Smart Hub, which can often be fixed by resetting the Smart Hub or performing a power cycle of the television. If all else fails, contacting Samsung's customer support can provide further assistance and guidance.