Can you watch iTunes content on Apple TV?

Yes, one can watch iTunes content on Apple TV. With the integrated iTunes Store on the Apple TV interface, users can browse and purchase movies, television shows, and music. Furthermore, the content previously bought through an iTunes account is readily accessible on Apple TV under the "Purchased" section for streaming. Additionally, since the introduction of the Apple TV app, content that spans across various platforms and services has been brought together in one place, enabling users to access their iTunes purchases along with offerings from other streaming services, provided they are subscribed or have purchased access to that content.