Can you create multiple user profiles on Apple TV Plus?

Yes, Apple TV Plus allows the creation of multiple user profiles. This feature enables personalized experiences for different members of a household, each with their own viewing preferences and recommendations. Users can easily switch between profiles on the Apple TV app to ensure they're watching their own library and continuing shows from where they left off. This makes the service more convenient and enjoyable for families or shared living situations, as up to six family members can share subscriptions using Apple's Family Sharing plan.