What is the deal between Barstool Sports and DraftKings?

As of the last update, the partnership between Barstool Sports and DraftKings is a strategic collaboration where DraftKings becomes the exclusive sports betting, daily fantasy sports, and iGaming partner for Barstool Sports. This deal typically involves integration across media, content, product, and events. DraftKings benefits from exposure to Barstool Sports' significant audience, while Barstool enjoys the financial upside and increased audience engagement that comes from integrating betting features and fantasy sports into its content. It is common for such deals to also include marketing provisions, where both entities co-create content to drive user acquisition and retention while also promoting each other's products and offerings to enhance their respective market positions and reach within the growing online sports wagering industry.