Which is better for identity theft protection, Aura or LifeLock?

When deciding between Aura and LifeLock for identity theft protection, it is important to consider the specifics of what each service offers. According to consumer reviews and industry comparisons, LifeLock has a reputation for being one of the more established players in the industry, offering a comprehensive suite of identity protection tools along with its Norton 360 antivirus software. It also provides identity theft insurance, US-based customer support, credit monitoring from one or all three major bureaus depending on the plan, and alerts on potential identity fraud. On the other hand, Aura is praised for its family plans covering all household members, including children, at a single price point, which can be more economical for family coverage. It also offers financial fraud protection, credit and identity monitoring services, and a simple user interface. Although both services offer strong protection mechanisms, individuals might prefer LifeLock due to its brand recognition and established history or choose Aura if they are seeking a cost-effective family plan that provides solid coverage for all members. Ultimately, the choice depends on an individual’s specific needs and preferences for features like family coverage, budget considerations, and additional benefits like antivirus protection.