What is the connection between Ashley Madison and Noel?

Ashley Madison, an online dating service and social networking service marketed to people who are married or in relationships, has a significant connection to the name "Noel." It was founded by Darren Morgenstern, with the slogan "Life is short. Have an affair." The name "Ashley Madison" was created by combining two popular female names, Ashley and Madison, which were widespread at the time of the company's founding. The connection to "Noel" lies in the company's establishment by Noel Biderman, who served as the CEO until stepping down in the wake of the site's highly publicized cybersecurity breach in 2015. Under his guidance, Ashley Madison gained notoriety and grew into a service known for facilitating extramarital affairs.