What is the business model of Ashley Madison?

Ashley Madison operates on a business model that centers around providing an online dating platform specifically targeting individuals seeking extramarital affairs and those looking for discreet relationships. Unlike many traditional dating sites that rely on monthly subscriptions, Ashley Madison employs a unique approach where members purchase credits, which are then used to initiate conversation or utilize certain features within the site. This allows for more control over spending by its users, as they only pay for services on a per-action basis. The platform gained notoriety for its controversial focus, but this niche marketing strategy has allowed the company to tap into a particular demographic, capitalizing on the demand for privacy-oriented dating services.