What is Ashley Madison's service for couples seeking discreet relationships?

Ashley Madison is an online dating platform designed specifically for individuals who are seeking extramarital affairs or discreet relationships outside their current partnerships. It markets itself towards people who, despite being in committed relationships or marriages, are looking for private encounters with others without compromising their existing bonds. The service emphasizes confidentiality and anonymity, offering features to help maintain privacy and discretion for its users. With a tagline that once read "Life is short. Have an affair," Ashley Madison caters to those looking for romantic or sexual adventures independently of their couple status, often attracting those who wish to explore such experiences without the knowledge of their spouses or partners.