What are the fees or costs associated with using Ashley Madison?

Ashley Madison operates with a credit system rather than a subscription model commonly found on other dating platforms. Users purchase credits to initiate conversations, send gifts, and access certain features of the site. There are different packages for credits that users can choose from; typically, the more credits purchased at one time, the lower the cost per credit. It's worth noting that men generally must pay to communicate with potential matches, while women can start conversations without any charge. Nonetheless, there are no monthly subscription fees, and users only pay for the services they opt to use. Additional costs may occur depending on how frequently one uses the platform and which services they engage in.