What is the connection between Ashley Madison and the TV show Californication?

The connection between Ashley Madison, an online dating service primarily used by individuals looking to have extramarital affairs, and the TV show "Californication" is an instance of product placement. Ashley Madison saw an advertising opportunity within the provocative and adult-themed television show, which follows the life of a hedonistic writer, Hank Moody, played by David Duchovny. His character grapples with issues related to sex, making it a fitting environment for Ashley Madison to advertise. In season 2 of "Californication," Ashley Madison strategically placed its brand within the narrative of the show, thus aligning itself with a series that had themes relevant to its target audience's interests, in an effort to increase brand visibility and promote its services.