What does "AM" stand for in the context of Ashley Madison?

"AM" in the context of Ashley Madison stands for none other than the name of the company itself, Ashley Madison. It is an online dating service based in Canada, specifically tailored toward individuals who are married or in a committed relationship looking to engage in extramarital affairs or discreet encounters. Established in 2002, Ashley Madison gained notoriety over the years both for its controversial encouragement of infidelity and for a significant data breach that occurred in 2015, which exposed the personal information of numerous users. The term "AM" does not denote any specific acronym beyond being the shorthand for the brand's full name.