What happened to Ashley Madison after the hack?

Following the 2015 hack, Ashley Madison underwent significant changes to recover its tarnished reputation. The parent company at the time, Avid Life Media, rebranded itself as Ruby Corp. The site revamped its security measures extensively to prevent further breaches and regain user trust. Additionally, it faced numerous lawsuits that led to a settlement totaling $11.2 million, which was offered to the victims of the breach. Furthermore, Ashley Madison made efforts to shift its branding away from extramarital affairs, focusing instead on being a platform for people seeking all kinds of relationships within the realm of what they termed "married dating." The company is thus still operational and continues to offer its services with a much greater emphasis on privacy and discretion.