What type of advertising does Ashley Madison use?

Ashley Madison employs a range of advertising strategies tailored to its niche market. Known for stirring controversy, the company's advertising often hinges on thought-provoking and provocative themes that resonate with its target audience—individuals seeking discreet extramarital relationships. Although many mainstream platforms have refused to host Ashley Madison's advertisements due to the sensitive nature of the service it offers, the company has adeptly navigated these challenges by focusing on internet marketing, affiliate programs, and striking advertising campaigns that sometimes rely on unconventional methods such as guerrilla marketing tactics or sponsorship deals that align with adults-only content. By pushing the envelope through their marketing efforts, Ashley Madison continues to maintain high visibility within its market segment.