Is NordicTrack the same company as ProForm?

NordicTrack and ProForm are distinct brands, but they are owned by the same parent company, ICON Health & Fitness. Although different in their branding and product specializations, both NordicTrack and ProForm offer a range of fitness equipment, including treadmills, ellipticals, and exercise bikes. NordicTrack is known for its high-end, innovative machines featuring iFit connectivity for interactive personal training experiences. In contrast, ProForm provides similar technology but often at more accessible price points. The two brands serve different segments of the market while benefiting from shared technological advancements and economies of scale due to their common ownership.