What is Adobe Firefly?

Adobe Firefly is a family of creative generative AI models developed by Adobe, designed to enhance the creativity and productivity of artists, designers, and creators across various fields. This generative technology assists in tasks ranging from image generation to complex design workflows, providing tools that can understand and replicate an artist's style, generate assets, and offer intelligent design suggestions based on a set of parameters or inputs. Firefly forms part of Adobe's vision to integrate AI into their suite of creative products, aiming to simplify processes and unlock new possibilities for user creativity. It stands as a testament to Adobe's commitment to innovation in the creative industry, marrying the power of AI with the intuitive design sense for which Adobe's software is known.