PELOTON

OVERVIEW

Peloton, established in 2012, was created to bring a studio workout experience into the home, combining high-energy workouts with the convenience and comfort of being at home. The service is ideally suited for individuals who are keen to maintain their fitness regime but find it challenging to consistently visit a gym because of time constraints or personal preferences. Users benefit from on-demand and live classes from top fitness instructors, which helps them stay motivated and achieve their fitness goals. The versatility of workout options ranging from cycling and running to strength training and yoga appeals to a wide range of fitness enthusiasts. The cost of joining the Peloton community includes the initial investment in Peloton hardware—such as the Peloton bike or treadmill—which varies depending on the model and configuration chosen. For example, the basic Peloton Bike starts at approximately $1,445, while the Peloton Bike+ and Tread options are priced higher. Additionally, there is a monthly subscription fee of about $44, which grants access to all streaming content including live classes, leaderboard participation, and complete workout history. Financing options are available to make the equipment more affordable, spreading the cost over a period. Optional accessories and gear can also be purchased for an enhanced workout experience.