CANDY CRUSH SAGA
OVERVIEW
Candy Crush Saga, developed by King and released in 2012, was created to provide an entertaining and engaging game that could be easily accessed and played on mobile devices and through Facebook. The objective of combining three or more candies in a row or column to solve puzzles of varying types and difficulties struck a chord globally, appealing to a broad audience that includes busy professionals needing a quick break, students looking for stress relief, and casual gamers of all ages seeking a fun and interactive pastime. The game helps its users achieve moments of joy and mental relaxation, providing a satisfying sense of achievement as they progress through increasingly challenging levels. Candy Crush Saga is free to download and play, which makes it accessible to a wide range of users. However, the game offers in-app purchases, ranging from $0.99 to $100, which include boosters and additional lives to help players complete more challenging levels. There are also optional advertisements that players can watch to receive gameplay bonuses. The game's revenue largely comes from these in-app purchases, as enthusiastic players invest in boosters to enhance their gaming experience or to advance more quickly through the levels.
EXCLUSIVE OFFER